Parking Immersion & Operations

Parking Immersion & Operations Course

Sunday, May 21 – Tuesday, May 23

3 Day CAPP Point Course (Open to all)
Includes access to all conference activities on Wednesday, May 24
18 CAPP Points, .18 CEUs
Parking professionals have considerable influence on their facilities and operations.   Every planning, purchasing, and operational decision has multiple effects on efficiency, return on investment, technology, business intelligence, skills sets, operations and general management, liabilities and risks, crisis and disaster management, health and safety, and the environment.  By participating in this course, you will learn how to examine big data and its relevance while exploring data analytics. Illustrate elements of risk management and identify liabilities. Recognize the fundamentals of bond financing, raising capital, and analysis of fundamental financial statements and reporting requirements for municipal, university, and government reporting. Examine sustainability strategies such as transportation demand management.


Sunday, May 21
8:00 a.m. – 9:00 a.m. Registration
9:00 a.m. – 10:00 a.m. Welcome & Introductions
Kathleen Federici, M.Ed., International Parking Institute & Cindy Orshek, University of Virginia
10:00 a.m. – 12:15 p.m. Disaster Preparedness
Geary Robinson, Ph.D., CAPP, University of North Texas and Bruce Barclay, CAPP, MGM Resorts International

The National Incident Management System (NIMS) supports the protection of key infrastructure within the US and territories. As an example, public transit creates vulnerability where masses of people may be hurt and attackers have multiple transportation options for escape and opportunities to move weapons. This session will include academic and professional literature, as well as historic events, to characterize the current state of preparedness for natural and human disasters affecting public safety. The nature of threats is examined, and institutional issues are explored.

Learning Objectives:
1.    Explain the basic principles in planning for an event which may or may not occur while knowing what items to have readily available, where to go for safety and assistance before, during and after an event has occurred. 
2.    Evaluate a post-disaster situation in terms of what is next, how do I personally recover and how does my business or organization recover.

12:15 p.m. – 1:15 p.m. *Lunch
1:15 p.m. – 3:15 p.m. PARCS
Tom Wunk, CAPP, T2 Systems, Inc.

Designing and operating a Parking and Revenue Control solution today can be a daunting task. New technologies, sustainability intentions, reducing labor costs and increased consumer demands are all items to be taken into consideration. This session will provide a high level examination of these items and provide a degree of clarity.

Learning Objectives:
1.    Create a PARCS process game plan. 
2.    Identify your core operational needs and intentions.
3.    Examine your operational and technical capabilities.
4.    Determine your patrons wants and needs, and craft a solution based mindset and design
3:30 p.m. – 5:00 p.m.

Technology in Your Organization
Tom Wunk, CAPP, T2 Systems, Inc.

Every day we are bombarded with information about new technologies and the associated improvements to our person, our families, and our livelihood. The parking industry is no different. This session will discuss new technologies and whether they help or improve your operation or simply offer something shiny and new, with no tangible benefit.

Learning Objectives:

  1. Determine your technology objectives.
  2. Isolate and identify an operational or functional benefit and keep them as a priority when considering new technology.
  3. Recognize the latent impact on your operation: additional staff training, SOP changes, perhaps patron education and/or notification/signage.
  4. Establish a process that works for you.
7:00 p.m. – 10:00 p.m. Opening Welcome Event:  Mardi Gras Madness
All shuttles depart from outside Exhibit Hall D
Monday, May 22
8:30 a.m. – 11:00 a.m. Big Data
Blake Laufer, CAPP, Parking Guru

Big Data continues to be a Big Deal in the world of parking. This informative and interactive session is designed to appeal to both technical and non-technical managers. Business intelligence, benchmarking, dashboards, and data visualization techniques can be applied to a typical parking operation to assist with managerial decisions. Included are several of examples of how simple, inexpensive data analytics can improve operational efficiency, reduce cost, generate revenue, and benefit your consumers.

Learning Objectives:
1.    Examine big data and its relevance.
2.    Illustrate internal and external sources of data for parking operations.
3.    Recognize the importance of data policy and practice.
4.    Explore data analytics and visualization techniques.
11:00 a.m. – 12:30 p.m. Opening General Session:  The Future of Parking, Transportation, and Mobility – An Expert Panel
La Nouvelle Orleans Ballroom, Second Level
12:30 p.m. – 2:30 p.m. Exhibit Hall with TECHTalks
Hall C-D

Lunch served in hall 12:30 p.m. to 2:30 p.m.
TECHTalks:  1:00 p.m. – 1:45 p.m., 2:00 p.m. – 2:45 p.m., 3:00 p.m. – 3:45 p.m.

NOTE: Although the hall is open through 4:00 p.m., please return to the CAPP Points Course classroom promptly for the 2:30 p.m. session.
2:30 p.m. – 5:00 p.m. Transportation Demand Management
Brian Shaw, CAPP, Stanford University and Rachel Yoka, CAPP, LEED AP, BD+C

Transportation Demand Management (TDM) has become a critical component to a comprehensive and sustainable parking program. This session will help explain how TDM can help right price parking, improve community relations, and help qualify for the Parksmart certification program. After this session, you will know where TDM comes from, why all parking operators need to know about TDM and how to create a successfully TDM program.

Learning Objectives:
1.    Ability to speak about, explain and justify transportation demand management efforts.  
2.    Develop understanding of how TDM and parking work best together and the role TDM plays in a sustainable parking program.
Tuesday, May 23
9:00 a.m. – 12:00 p.m. Financial and Operational Auditing 
Sam Veraldi, University of North Carolina at Chapel Hill

This session will explain bonds and bond financing, including investments and various ratings of types of bonds.  In this session, recognize how to build financial models for municipal, governmental, and university parking operations that can be applied to a more successful planning experience for any organization. Explore financial reporting for municipal, governmental, and universities and learn the differences between the types of reporting for stakeholders of these organizations.

Learning Objectives:
1.    Recognize the fundamentals of bond financing, including use of bonds to raise capital, types of bonds, bond math, rating agency involvement, and major characteristics of bonds.
2.    Interpret and analyze the fundamental financial statements and reporting requirements for municipal, university, and government reporting.
3.    Develop financial models for operations and capital planning.
4.    Explain the need for and types of financial audits.
12:00 p.m. – 2:00 p.m. Exhibit Hall with TECHTalks
Hall C-D

Lunch served in hall 11:15 a.m. to 1:15 p.m.
TECHTalks:  12:00 p.m. – 12:45 p.m., 1:00 p.m. – 1:45 p.m., 2:00 p.m. – 2:45 p.m.

NOTE: Although the hall is open through 3:15 p.m., please return to the CAPP Points Course classroom promptly for the 2:00 p.m. session.
2:00 p.m. – 4:15 p.m. Reducing Premises Security Negligence Liability in Parking Facilities with CPTED
Randy Atlas, Atlas Safety & Security Design, Inc.

This session is a discussion of the role of security design and CPTED (crime prevention through environmental design) in parking facilities as part of the design process and an overall management/ operation plan. By properly planning for the potentiality of crime and security issues, the risk of security negligence liability cases can be reduced. A review of both passive and active design and technology features and operational measures that can be undertaken to protect both employees and patrons will be included. Important case studies will be presented to demonstrate the consequences of not meeting industry standards. 

Learning Objectives:
1.    Recognize the risks, threats and vulnerabilities that are inherent in parking facilities that must be strategically addressed as part of the management plan.
2.    Identify both passive and active design features to protect employees and patrons and how to include CPTED in the design and retrofit of parking facilities and garages.
3.    Illustrate the various design elements that can improve security and safety including security lighting, blue light intercom systems, video surveillance, ground floor screening, access control and gating systems.
4.    Identify the key components of successful premises security negligence litigation in order to prepare for the best defense, and mitigate the likelihood and damage of lawsuits.
4:30 p.m. – 5:00 p.m. End of Course Assessment & Adjournment
Wednesday, May 24
UVA Parking Immersion & Operations Registrants are permitted to take part of the regular scheduled conference activities on this day.

*Lunch is on your own but a voucher is provided as part of your registration fees.

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