Learning Labs

Learning Labs are designed to provide participants a better understanding of what technology is available and how to best implement in your operation and where the future of technology is heading. Persons conducting Learning Labs must be able to interactively engage the learners to promote conceptual understanding and hands-on functions to yield immediate feedback through discussion and activities. Attendees at the Learning Labs should have fun, engaging and highly effective presentations that have a focus on results.

Monday, June 4
1:15 PM - 2:15 PM
Session Title: Converting Drivers to Clients with Branded Mobile Apps	Location
Greg Mason and Tomer Blustein, TIBA Parking System Parking operators and owners are looking for a suite of products that enables them to create a cloud-based management system for parking garages, allowing physical access to parking garages on any PARCS system, and software development kits to facilitate reservations, navigation, validations and frictionless paying. We will discuss different components that create a parking environment including cloud-based management systems, Bluetooth, and mobile applications. Cloud-based management systems should allow for spot availability and reservations, payment and billing, complete CRM for campaigns, loyalty programs and an open SDK for 3rd party solutions. We will discuss how the management system provides substantial benefits to operators including spill over from one garage to another, viewing garage and driver history to improve service, and analysis of parking habits. Bluetooth enabled IoT devices for authentication of drivers allows operators to open/close barriers, start/stop parking time and finalize payment. Operators expect a quick non-disruptive installation, no change to current setting, seamless identification and authentication of drivers and full integration with parking aggregators, all for a very lucrative cost. Mobile applications and accompanying SDKs allow operators to “white-label” their own applications for their drivers’ to register with a proper payment. Drivers should be able to find the closest spot to their destination, view price, and pay for exact time parked, as well as participate in Smart Loyalty® parking programs. These tools allow operators to increase traffic, redirect drivers to next closest garages in the event the destination garage fills, and escort drivers before they arrive at the garage.	Learning Lab Pavilion 1

1:15 PM - 2:15 PM
Session Title: Rev up your parking revenue!	Location
Ryan MacLagan, Integrated Decisions & Systems, Inc. (IDeaS) Intelligent pricing, using your parking data to forecast, allows for true dynamic demand based decisions. For car parks, the challenge of optimizing the fit between the capacity and future demand - in a way that maximizes revenues for both drive-up business AND the online channel, is not an easy one. This Learning Lab will uncover the pricing strategies and technology that gives you the power to ‘Rev up your revenue’. • What pricing approach works best for online reservations? • Take-away the 6 key pricing principles and how to apply these for revenue uplift. • Learn how data science and automation can transform the way you manage your pricing decisions.	Learning Lab Pavilion 2

2:30 PM - 3:30 PM
Session Title: It’s All About Payment Security	Location
Scot DeLancey, T2 Systems The matter of credit card security has been top of mind for merchants, consumers and the banks that support transactions – increasingly so over the past few years. Most people have experienced the pain caused by credit card fraud in some way. In this Learning Lab session, learn about the safeguards you need to ward off cybersecurity attacks and protect your systems and your parkers’ financial information. You will also gain a basic understanding of the backend of credit card transactions and how they function.	Learning Lab Pavilion 1

2:30 PM - 3:30 PM
Session Title: How Smart Parking Can Support the Smart City Vision	Location
Mike Bourre, gtechna; John Fournier, Public Parking Authority of Pittsburgh The Smart city has been defined in many ways but ultimately, the goal should be to deliver the best possible services to citizens. And one way this can be achieved is by improving operations through technology. This session will demonstrate how data can be used within the framework of parking management and enforcement systems to provide more streamlined services and improve operations. This session will feature accounts from the Pittsburgh Parking Authority around how the implementation of some these technologies have created real-world benefits in tackling efficiency challenges. Whether plate based Artificial Intelligence and real-time communication to eliminate errors, real-time data sharing to enforce scofflaws and suspect vehicles, operational improvements on how tickets are issued using LPR to automate citation mailings, attendees will walk away with concrete scenarios on how smart parking can support the smart city vision.	Learning Lab Pavilion 2

Tuesday, June 5
1:45 PM - 2:45 PM
Session Title: Smart Solutions for Your Parking Ecosystem - Case In Point: City of Omaha	Location
Roger Slayton, HUB Parking Technology USA; Ken Smith, City of Omaha A smart parking program is a fundamental element in a smart city scenario. This Learning Lab will help you gain insight into how innovative technology gives you the power to make data-driven decisions and improve your efficiency. Learn how you can capture new data with smart analytics solutions, while making the parking experience easier for your end users and your management of operations more effective. Discover how advanced, customized parking solutions can meet your current and future parking needs and cohesively integrate into a holistic framework to improve your community.	Learning Lab Pavilion 1
1:45 PM - 2:45 PM
Session Title: Tickets- Here Today, Gone Tomorrow?
Olen Asby, Jay Manno, Charles McHenry, Southland Printing Company Are tickets a thing of the past? We will explore how tickets used in the parking industry have evolved and what the future holds.	Learning Lab Pavilion 2
3:00 PM - 4:00 PM
Session Title: The Connected Parking Manager
Patrick Ryan, LAZ Parking In the US alone, Parking is at the end of more than 800 million vehicle trips EVERY DAY. Learn why becoming a "connected parking manager" is critical to our transportation future. See how digital sales, connected cars, customer experience, data analytics, mobility, IoT and Ridesharing fit together in the new parking world.	Learning Lab Pavilion 1
3:00 PM - 4:00 PM
Session Title: Breath Deep: Ridding Your Garage of the Gathering Gloom
Mike Adelman, General Manager, INTEC Controls; John Gramke, National Sales Manager, Systemair It was rock poetry when the Moody Blues penned the words in 1967 but in 2018 there is no need to risk breathing in a carbon monoxide gloom in your garage. Building codes across America leave a lot of latitude to garage owners, operators and designers but there is a relentless move towards greater energy efficiency and safety. This session will look at the new 2018 requirements for ventilation control in enclosed parking garages, the latest technologies in quiet, energy efficient fans, and how owners and operators of existing garages can reap the benefits of international best practices.	Learning Lab Pavilion 2
4:15 PM- 5:00 PM
Session Title: Digitization of Parking Operations & Visibility of Your Parking Real Estate
Jim Short, Smart Parking Smart Parking + WiseMoving will present how the latest technology can provide visibility to the entire parking operation. Visibility helps your customers find available parking & understand tariffs, restrictions and hours of operation delivering a better customer experience. This very same technology, gives the service provider visibility of expected & missed revenues, current & historical occupancy levels, turnover rates, dwell times, violations, & visibility of the efficiency of your enforcement team.	Learning Lab Pavilion 1

4:15 PM- 5:00 PM
Session Title: Demystifying Smart Cities: How to Architect the Cities of Tomorrow
Devin Patel, Passport Labs, Inc.; Hardik Bhatt, Amazon Global Leader of Smart Cities What does it mean to be a truly smart city? In our session, we will cover what your city needs to to create an architecture that allows you to build a city that is dynamic and connected. With increasing population densities cities have to face new challenges including congestion.	Learning Lab Pavilion 2

Wednesday, June 6
1:30 PM - 2:30 PM
Session Title:	Location
	Learning Lab Pavilion 1
1:30 PM - 2:30 PM
Session Title:
	Learning Lab Pavilion 2