Energize Track

These sessions provide inspiration, motivation, skill sets and creativity for organizational, professional, and personal development.

Below are sessions by date and time for the Energize Track:

Sunday, June 9
11:15 a.m. - 12:15 p.m.

Change for Better: Using the Kaizen Event Process
LaWana Richmond, EdD; Marty Greenawalt; and Edwin Webb, UC San Diego 

The Kaizen Event experience explores what happens when a group of people come together and put theory into practice for the very first time. We will share accomplishments as well as lessons learned from this experience. Our goal is to help other leaders avoid some of the pitfalls and leverage some of the opportunities for creative problem solving and innovation within their organizations.

·    Learn how to prepare for success using the Kaizen Event framework in a process improvement effort.
·    Understand how to start with the right focus to energize your team to support the goals.
·    Understand how to recover from missteps and missed opportunities to maintain or build momentum and close out a Kaizen Event process improvement effort.

12:30 p.m. - 1:30 p.m.   

Getting Real: The Good, The Bad, and The Ugly of the Parking Profession
Chad Snyder;Jaime Snyder, CAPP; Chris Pritchard; and Britany Cooper, Walter P Moore & Associates

Join our panel discussion revolving around the good, the bad, and the ugly components of the parking profession. This presentation is like no other, bringing together three different panelists with a variety of backgrounds and experience in the industry, sharing their knowledge, lessons learned, and thoughts on the future of parking. This session is relative and pertinent to all attendees—newcomers to old-timers.

·    Identify best practices and techniques for a successful parking career.
·    Gain insight into different roles and positions in the parking industry.
·    Identify common mistakes and pitfalls made throughout a parking career.


3:00 p.m. - 4:00 p.m.   

Going Viral: The Right and Not-So-Right Ways to Handle Social Media for Parking and Mobility
Stacy Stockard, MS, JD, Texas Tech University

In a world of retweets and snaps, managing social media for a parking organization can feel overwhelming. Take the stress out of sharing by learning where your customers are online and how best to reach them. Come away from this session with ideas on what to share, who to connect with, and how to help your customers in 280 characters or fewer.

·    Identify which social media platforms your customers use.
·    Recognize how social media strategy fits into larger communications and business plans.
·    Implement best practices for communicating with customers.

Monday, June 10
9:15 a.m. - 10:15 a.m.    

Don't Reinvent the Wheel: Marketing Best Practices for Non-Marketers in the Parking and Mobility Industry
Florence Dei Ochoa, Alexandra Chavez, Jessica Hersh-Ballering, MPH, Jason Findley, University of Arizona

This crash course will empower non-marketers to build their own starter kit using easy-to-follow templates. Learn the importance of developing marketing assets. Takeaways include best practices for social media, direct email, print, communications, and tabling events. Learn about available low-cost resources, keeping a pulse on the industry, outreaching beyond your circle, and more! Participants will apply the starter kit to a real-life scenario of launching a new commuter reward program. No prior marketing experience required.

·    Select the appropriate marketing channel(s) based on budget, time, and skill constraints.
·    Learn to empathize with customers so words resonate with your target audience.
·    Understand basic key performance indicators and create SMART goals to drive results.

4:15 p.m. - 5:15 p.m.     

Ethical Leadership: Doing What's Right, Not What's Easy
Cindy Campbell, International Parking & Mobility Institute; Matt Penney, Baylor University

When leadership is done right, the leader is a role model. Done poorly, leadership can negatively affect the productivity and well-being of team members and be detrimental to the success of the entire organization. How do you develop the skill set necessary to be an ethical leader? This interactive session will help clearly define the concepts and characteristics behind ethical leadership, why it matters, and offer practical ideas to help ensure your success.

·    Identify and define the principles and concepts of ethical leadership.
·    Examine the effect of unethical leadership decisions on the organization.
·    Review and discuss ethical options in decision making for leaders.

Tuesday, June 11
8:00 a.m. - 9:00 a.m.    

Follow the Leader: Secrets to Creating a Dynamic Workforce
Tiffany Smith, MBA, Parking Authority of River City (Ky.)

Creating a dynamic workforce can be an uphill battle. Managing personalities, accentuating the positive in your staff, and maintaining morale is accomplished when leaders step out in front and lead by example. Follow the Leader shares how the Parking Authority of River City successfully improved morale, achieved the top percentile in employee engagement within the city and created an environment where people want to learn and work. When this environment exists, superior customer service is inevitable.

·    Identify and share incentives implemented to improve morale.
·    Identify employees who need additional engagement and leadership attention and help them learn how to navigate and improve.
·    Recognize the direct link between happy employees and providing superior customer service.

CAPP: Champion your Credential
Brian Scoggins, CAPP, SP+; Isaiah Mouw, CAPP, Citizens-Lanier Holdings; Irma Henderson, CAPP, MBA, University of California, Riverside; Hal King, CAPP, City of Hollywood (Fla.); Teresa Trussell, CAPP, PayByPhone Technologies, Inc.

Do you want to be a force of excellence? Are you engaged in your industry and want to advance it, yourself, and/or your organization? Are you interested in identifying or becoming an internal champion? Then this is a session for you! This session will offer a look at the return on investment of becoming and hiring a CAPP. Requirements as well as the process of becoming and remaining a CAPP are discussed.

·    Explain the benefits and ROI of industry-based certifications.
·    Learn to identify and become an internal champion.
·    Discuss the process of becoming and maintaining the CAPP credential.


Wednesday, June 12
11:00 a.m. - 12:00 p.m.  

Can You Really Have it All? Industry Perspectives on Work/Life Integration
Vanessa Solesbee, CAPP, Town of Estes Park, CO;  Mike Estey, City of Seattle (Wash.); William Reynolds, P.E., AICP, PTP, RBT Consultants; Cindy Patton, City & County of Denver (Colo.) Parking Operations

We are all asked to wear many hats—employee, manager, parent, caregiver, friend. In this interactive session, attendees will hear directly from peers about how they juggle work and home life. Featuring case studies from companies and professionals who have developed replicable programs that help their employees navigate some of the most challenging situations faced in workplaces, this session will provide attendees with tips that can be immediately implemented in their own organizations.

·    Define and understand the effect work/life balance plays in employee recruitment, retention, and satisfaction.
·    Analyze strategies used successfully by human resources professionals and companies (in and outside of the parking and mobility industry) to address the growing tension employees are feeling between work and home life.
·    Participate in creation of a timely and wide-reaching dialogue about one of the most important questions faced by companies, managers, and employees in today’s workplace.


Other Tracks:  Build | Energize | Execute | Innovate | Move

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