Execute Track


These sessions examine all areas of administration, operations, finance,  human resources, marketing, and more. 

Below are sessions by date and time for the Execute Track:

Sunday, June 9
12:30 p.m. - 1:30 p.m.    

Essential Services: Parking Enforcement in the New World
Shawn McCormick, City & County of San Francisco, Calif. (SFMTA)

Parking enforcement is taking on many new functions that were not considered five to 10 years ago. Just a few are the increase in new modes of transportation, including transportation network companies (TNCs), e-scooters, e-bikes, and whatever is next on the horizon, along with homelessness and how routine enforcement expectations are changing the way parking enforcement operates. Learn how to remain relevant in the changing world of parking enforcement.

·    Identify safety considerations when dealing with new expectations and transportation modes.
·    Recognize our role and adapt to meet the needs of our communities.
·    Analyze ways to remain relevant as the method of travel changes.

1:45 p.m. - 2:45 p.m.    

Lights, Camera, Action: Media Interactions 101 for Parking Professionals
Chelsea Webster, Calgary (Canada) Parking Authority/ParkPlus System; John Brady, Portland (Ore.) Bureau of Transportation

The media can be a big, ugly beast; it can also be a strategic promotional tool. Learn to use media exposure to your advantage and build a positive public image for any parking operation. Using case studies, real-life examples, and role playing, you'll learn valuable skills to help with any media encounter. After this session, you'll feel confident taking a proactive approach to putting parking in the spotlight it deserves!
·    Understand how various media channels can benefit and harm your reputation.
·    Apply a basic media response framework and practice your delivery.
·    Create your own story and key messages for a proactive approach to future media encounters.


Monday, June 10
9:15 a.m. - 10:15 a.m.  

How to Manage Emergencies: A Tabletop Exercise to Combine Incident Command System Skills Learned Through the IPMI Online Training Site
Erica Hupka, Kelly Dunn, University of Kansas Medical Center

This session will provide participants an opportunity to use the Incident Command System (ICS) to respond to a fictitious parking emergency. Participants will learn how to identity and establish the need for ICS as well as use an emergency operations plan. They will also learn how to interface with first responders and other incident response personnel, and how to transition from incident response to incident recovery. 

·    Understand and practically apply the Incident Command System.
·    Analyze the usefulness of emergency operations and business continuity planning.
·    Evaluate relationships with other first response agencies and partners.

4:15 p.m. - 5:15 p.m.

Spreading the Good Word: The Critical Importance of Having a Communication Professional on Your Leadership Team
Moira Bindner, The University of Tennessee

Parking can be one of the top five pain points on a campus or in a community. Reduce the pain of parking by having a skilled communication professional in relationship management to navigate the needs of students, staff, faculty, visitors, vendors, and partners. This mission-critical position can build connections across the campus and community to expand your message. This session teaches you to create a job outline with the necessary skills, resources, and projects.

·    Articulate the top three parking pain points for individual campuses/organizations/communities.
·    Create a job outline of a communication professional for your team.
·    Identify the primary skills needed for this position and top three projects with which this person would be tasked.


Tuesday, June 11
8:00 a.m. - 9:00 a.m.  

From the Ground Up: Building a New UCLA Ronald Reagan Medical Center Valet Operation
David Wiedeman, University of California, Los Angeles

Learn how UCLA Commuter & Parking Services insourced valet services in less than six months for the UCLA Ronald Reagan Medical Center—a level 1 trauma center and the No. 7 ranked hospital in the U.S.. Through our firsthand experience, you will learn how we built our operation from the ground up, creating a staffing plan, developing a new employee onboarding program, and resolving labor-management disputes along the way.

·    Learn how to identify staffing and people needs.
·    Understand how to create an onboarding program.
·    Hear how to create and maintain a positive culture and manage in a unique environment where represented staff work alongside student staff.

9:15 a.m. - 10:15 a.m.  

Debunking Common HR Myths: Attract and Retain Top Talent
Andi Campbell, MS; Eric Daigle, LAZ Parking Ltd.

Social and text recruiting, learning objects, user-generated, LMS, ATS—are you overwhelmed by talent buzzwords? If so, you’re not alone! LAZ’s HR team has combed through the myriad of options to narrow down what works most effectively in the parking industry for strategic talent management. Join the company’s SVP and VP of HR for an interactive discussion debunking the top 10 myths for finding—and keeping—the best talent.

·    Identify which of the latest strategies for managing talent work most effectively for parking companies.
·    Generate a list of talent management ideas that will bring results.
·    Define buzzwords and learn best practices.

12:00 p.m. - 1:00 p.m.  

The Hard Truth About Key Performance Indicators: You Can't Manage What You Don't Measure
Joseph Sciulli, CAPP, CHANCE Management Advisors, Inc.; Gary Means, CAPP, Lexington & Fayette County (Ky.) Parking Authority

Management guru Peter Drucker said, "You can't manage what you don't measure.” Yet given our industry's technological advances, some of its most fundamental key performance indicators (KPIs) remain unrecognized and unused. Through a bit of history, some hands-on number crunching, and a case study (Lexington, Ky.) where KPI data are used to substantial benefit, this session will move attendees to value those all-important data elements and instruct them how to collect and effectively employ them.

·    Identify and calculate the essential KPIs for your parking organization.
·    Design data collection and analysis methods and requirements.
·    Learn how to improve your program by applying KPI results.


Wednesday, June 12
9:45 a.m. - 10:45 a.m.  

Becoming Elite: Making APO Happen
Casey Jones, CAPP, Timothy Haahs & Associates, Inc.; Scott Petri, Clarena Tolson, Philadelphia Parking Authority; Megan Leinart, CAPP, Leinart Consulting  

If you are considering becoming one of the elite organizations of our industry, this moderated panel session is a must. You'll hear directly from the leader, process champion, and certified reviewer about their experience earning Accredited Parking Organization with Distinction. During this session you'll receive an overview of the APO program and gain valuable insight from the Philadelphia Parking Authority team that made APO with Distinction a reality.

·    Get a brief overview of the APO, the program requirements and process.
·    Learn about the various roles for those pursuing APO.
·    Identify best practices in achieving APO designation.


11:00 a.m. - 12:00 p.m.  

Six Weird Tricks to Reduce PCI Risk—and What Happens Next!
Erik Nelson, PCIP; Brian McGann, PCIP; Walker Consultants

Join us as we take the click-bait and reveal at least six tricks that will provide relief from one of the biggest burdens suffered at pay-parking facilities today: the need to be fully compliant with the Payment Card Industry Data Security Standards (PCI-DSS). Put your system on a compliance-burning diet! These simple changes to your facility’s operation will slim down the time and effort needed to stay safe and secure!

·    Understand the differences and use of PCI-P2PE, Chip and related technologies.
·    Learn PCI scope and risk reduction techniques, both technical and policy-based.
·    Develop a comfort level with various PCI terms and processes.

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