Innovate Track

This track was designed to focus on technology in mobility, transportation and parking, from the state of the industry to the disruptive and innovative.

Below are sessions by date and time for the Innovate Track:

Sunday, June 9
11:15 a.m. - 12:15 p.m.   

Get Smart: Improving Parking Enforcement Efforts with Data Intelligence
Ira Hill and Colleen Mossor, City of Portland, Ore.

Simple enforcement data evaluation provides the basis optimizing enforcement efficiency resulting in additional parking availability, support for targeted enforcement, and verifiable support of the parking enforcement team’s mission statement. Enable improvements in parking enforcement through a better understanding of the data you already have and leveraging those improvements to justify further advances in the data stores that are used as resources.

·    Learn how to make enforcement data drive changes in process and procedures to improve your enforcement efforts.
·    Understand how the effort of writing an RFP for external review of processes and procedures provides value-add before the RFP is put up for review and bidding.
·    Learn how selecting the right tools to disseminate data drives the evolution of parking enforcement staffing and processing.

Parking Pricing and the City: Effects on Customer Behavior and Mobility in Washington, D.C.
Soumya Dey, BSCE, MSCE, MBA, PE, PMP, District Department of Transportation 

The presentation will focus on the unique features of the demand-based parking pricing project in Washington, D.C., and summarize the effects of policy changes on customer behavior and mobility. For jurisdictions interested in pursuing demand-based parking pricing, the presentation will provide talking points on selling the concept to policy-makers and chart a road map to successful implementation.

·    Learn about developing a cost-effective, multimodal, demand-based parking pricing program.
·    Learn about the effects of policy changes on customer behavior and mobility.
·    Be armed with a template for selling and implementing demand-based parking pricing in your jurisdiction.

12:30 p.m. - 1:30 p.m.    

Yes Virginia, A Gateless Garage is Possible! A Depot Garage Case Study
Laura Lierz, CAPP, Flowbird; Melissa Yates, CAPP, City of Boulder (Colo.)

Learn how the Depot Square Owners Association is embracing technology to implement a smart cities, gateless garage solution. The association removed the traditional PARCS solution and implemented a gateless, online, real-time parking access, permit, LPR, and revenue control solution. The gateless solution uses new technologies, allowing for better efficiencies with operations and sustainability. A before and after comparison will be discussed.
·        Learn how occupancy data utilization for multiple owners can drive decision making for a district.
·        Discover how a gateless system reduces customer frustration while providing real-time information.
·        Find out how to make your garage operation more sustainable.

Ruled by Robots? Artificial Intelligence for Smart Cities
Subhash Challa, PhD, SenSen Networks

Is the artificial intelligence (AI) revolution for real? Will we all be ruled by robots one day? How will it affect the everyday things we do? Will it affect our jobs? There is an explosion of questions confronting everyone, including city operations managers from around the globe. Explore how smart city solutions innovators are bringing AI-powered solutions to cities to make them smarter in all aspects of their operations.

·    Get an overview of current advances in AI and their relevance to smart city operations.
·    Hear case studies of leading cities and their efforts to transform city operations.
·    Learn why the AI revolution is likely to generate more jobs than it displaces.

1:45 p.m. - 2:45 p.m.    

How to Become the Amazon of Parking & Transportation Services at a Major University
Brian Shaw, CAPP, Stanford University Department of Parking and Transportation

Have you even wondered if your parking & transportation program could be managed remotely/virtually? Can more than 20,000 parking spaces, 70 buses, 70 Zipcars, and a population of more than 45,000 be provided for if your staff is five miles away? Learn how Stanford University’s Parking & Transportation Services is rewriting the book on university transportation. Hear the story how this department became the Amazon of university parking & transportation.

·    Learn to develop a methodology for becoming a virtual program.
·    Examine the challenges, opportunities, risks, and rewards of making a move to a virtual program.
·    Recognize the applicability to your circumstances.

Parking’s a Beach! How Ocean City is Changing the Approach to Parking and Tourism
Terence J. McGean, PE, Town of Ocean City (Md.); Marc-Andre Chartrand, gtechna

Managing parking in popular resort town Ocean City, Md., was historically a challenge, but in May 2018, Ocean City and gtechna launched a host of new tourist-friendly parking solutions. They replaced ticketing with invoicing and implemented pay-by-plate and gateless, fixed LPR in their main, 1,500-space Inlet Lot to improve customer experience. In this session, explore how cutting edge parking technology can benefit small, yet high-volume, tourist destinations like Ocean City.

·    Learn about possible applications of parking technology in smaller cities and high-volume tourist areas.
·    Learn about creative problem-solving through design to improve human resource and asset management.
·    Understand how to evaluate technology that can open up revenue streams while keeping customer convenience priority No. 1.

3:00 p.m. - 4:00 p.m.    

TNC Dynamics: Designing Off-Street Passenger Loading Zones for Ride-Hailing
Mary Smith, Walker Consultants

While ride-hailing services such as Uber and Lyft generate significant volumes at airports, sports facilities, and megamalls, there are currently few if any well-researched guidelines for the design of loading areas. Various options currently in use will be reviewed and the flow capacity and functionality of options compared using Vissim traffic simulation modeling, with video clips showing the resulting operations. Best practices as well as recommended design guidelines for off-street TNC passenger loading will be presented.

·    Know basic options and best practices for providing TNC passenger loading areas.
·    Understand projections for future TNC growth that will aid in planning flexibility into designs for today’s volumes.
·    Learn about design guidelines, including recommended layout dimensions.

White Coats Optional: Why Your Next Hire Should be a Data Scientist
Blake Laufer, CAPP, MiStall Insight Inc. 

For many years, parking technology was a laggard. Not anymore! Parking technology today is powerful and "bleeding edge,” taking advantage of artificial intelligence, data analytics, and the Internet of Things. But with greater power comes greater responsibility: This session highlights various technologies and how to ensure your staff has the skills so your tech remains an asset and not a liability.

·    Remember elements of several new technologies in parking and mobility.
·    Understand the risks of the various technologies and how to tame them.
·    Evaluate whether being on the bleeding edge is worthwhile.

Monday, June 10
8:00 a.m. - 9:00 a.m.    

Is Adaptive Reuse Sustainable? A Panel Discussion on this Emerging Topic
Brian Shaw, CAPP, Stanford University Department of Parking and Transportation; Jeff Pinyot, ECO Parking Lights; Joshua Naramore, City of Grand Rapids (Mich.); Rick West, West FSI LLC

Will the parking garages built today be needed tomorrow? If parking demand declines in the future, what will be done with all the parking garages? Should new garages be designed and built to accommodate adaptive reuses? Is it more sustainable to tear down an unneeded garage versus paying the premium building it to be adaptively reused? IPI's Sustainability Committee will debate these timely questions in a moderated discussion/debate format.

·    Formulate a strategy on adaptive reuse for your parking program.
·    Develop a broad perspective on the adaptive reuse issue.
·    Distinguish when and if adaptive reuse is appropriate.

The New Key to Success: Using Data to Empower Your Parking Business
Paul Sidwell, ADVAM

Cash is no longer king but customer data is crowned as one of the most important assets for growing a successful business. More and more businesses are realizing the importance of this data, not only to know who their customers are but also how the data can be used to create loyalty, deliver relevant products, and ultimately maximize revenue.

·    Understand the level of data you can obtain using online parking platforms.
·    Learn how you can maximize data to gain a deep knowledge of your customer.
·    Identify practical applications and how to use customer insights to drive your parking business.

9:15 a.m. - 10:15 a.m.   

Curb Management:  Strategies and Tech to Define, Manage, and Enforce the Curb
Mike Drow, CAPP, T2 Systems; Charley DeBow, D&D Advisory Group, LLC

This session provides an overview of curb management and explores how various technologies will support curb management activities. The presentation explores the various activities an operation will consider in each of four areas and how technologies will be applied to support an operation as they develop their plans to manage the curb.

·    Develop a comprehensive understanding of the elements of curb management.
·    Understand the usage and data elements that are required to define and manage the curb as a critical asset to your operation.
·    Discuss the established and emerging strategies and technologies that will help you appropriately charge for curb access and enforce access, restrictions, and more.

4:15 p.m. - 5:15 p.m.    

Going Gold: Behind the Scenes at the World's First Parksmart Gold Garage
Paul Wessel, Green Business Certification Inc. (GBCI); Larry Payne, AIA, LEED AP BD+C, WTW Architects  

What do you do when the owner says they want a Parksmart Gold certified garage and no one has achieved it before? Architect Larry Payne designed a parking structure that incorporates a transportation hub, bicycle parking, biophilic design, electric vehicles, commuter shuttles, and green construction practices to create the world's first Parksmart Gold certified structure, for the Pittsburgh Stadium Authority. Hear the history of the project, the community process, the design, and execution.

·    Define the key elements of Parksmart.
·    Describe how an architect achieved an owner's Parksmart goals.
·    Weigh the value of Parksmart for your own projects.

Parking: A Key Piece in the Smart-City Puzzle
Cassius Jones, Smarking, Inc.; Carla Hansen, City of Walnut Creek (Calif.); Melissa Yates, CAPP, City of Boulder (Colo.); Joshua Naramore, City of Grand Rapids (Mich.)

As technology advances, cities densify, and transportation options proliferate, cities must take a holistic approach to managing transportation and mobility. Learn from three parking managers leading the way with smarter, more connected, and integrated parking operations. Understand where parking is, in quantifiable ways, solving some of core goals smart cities seek to achieve, such as reduced congestion in the core, higher/better land use, and increased constituent satisfaction.

·    Explore the future of smart cities and the role parking will play.
·    Compare different innovative cities approach to increasing mobility through current technologies.
·    Discuss behavior among residents and visitors before and after the programs have been implemented.

Tuesday, June 11
8:00 a.m. - 9:00 a.m.    

Offering A Payment App Only Gets You to The Starting Line: Strategies for Ensuring Widespread Adoption
Jason Boast, PayByPhone Technologies, Inc.; Mary Catherine Snyder, City of Seattle (Wash.)

You’ve seen the light and given your residents, workforce, and visitors an easier way to pay for parking. But if your new parking app isn’t the leading payment method, you’re leaving money on the table. Learn why it’s essential to promote adoption of mobile parking payment and how cities like Seattle have created and implemented strategies to ensure parkers are using their mobile payment apps, turning a good idea into a great financial return.

·    Understand why it is essential for your parking app to be the leading payment method.
·    Learn 
·    how pricing strategies can impact mobile payment adoption.
·    Know how to communicate the benefits of mobile payment, including convenience and security.

9:15 a.m. - 10:15 a.m.   

How to Sell Your Role in the Revolution: Why Parking and Mobility Matter Now More Than Ever
Vanessa Solesbee, CAPP, Town of Estes Park, CO; Barbara Chance, PhD., CHANCE Management Advisors, Inc.; Kim Jackson, CAPP, Princeton University; Robert Ferrin, City of Columbus (Ohio)

With autonomous vehicles on the horizon, dramatic changes in right of way and curb-lane management, the proliferation of transportation network companies, an upsurge of new parking technologies, and desire for sustainable facilities (both environmentally and financially), this is one of the most exciting times in our industry's history. Using recent and compelling case studies, parking and mobility experts reveal progressive new approaches to mobility management that are revolutionizing the way people move.

·    Define and understand the role parking and mobility professionals can play in supporting a variety of complementary fields and initiatives such as planning, economic development, and information technology.
·    Analyze recent case studies that showcase how proactive parking and mobility management are revolutionizing the ways people move.
·    Review specific strategies that can be used to define the value of including a parking and mobility professional in planning for future development.

Outside the Stadium: Two University Powerhouses Share Best Practices on Event Parking Management
Charles Landis; Carl DePinto, MBA; Duke University; Debbie Hoffmann, CAPP; Lynn Wiggs; Texas A&M University College Station 

Two leading universities share and compare best practices in event parking management. Areas covered include innovative use of hardware, software, access control, and staff resources to balance the parking and mobility needs of disparate customers, ranging from residents, faculty, staff, and students to boosters and new visitors on campus. Learn about similarities and differences between practices that will provide attendees insight and resources for enhancing their own operations.

·    Identify and define common challenges in university event parking management.
·    Compare successful strategies in balancing event parking needs.
·    Select relevant practices for integration into existing systems.

12:00 p.m. - 1:00 p.m.    

Meeting Challenges: New Innovations for the Parking Industry in Latin America
Daniel Corte, BDI Parking, S.A. DE C.V.

Parking has greatly advanced in Latin America and new technologies must be considered from the development and design of projects. This session will touch on the benefits of technology to operations, administration, and security, as well as the benefits in the safety of the client and the barriers we have encountered in the implementation and acceptance by users, along with our own security challenges

·    Analyze and evaluate new technologies to enhance customer service and operational efficiency.
·    Compare customer experiences before and after technology was implemented.
·    Understand the new challenges for the industry in the region.

Wednesday, June 112
9:45 a.m. - 10:45 a.m.    

Family Feud, Autonomous Vehicles Version
Dan Kupferman, CAPP; Jon Martens, CAPP, AICP; Geoffrey Posluszny; Jonathan Wicks; Walker Consultants

Have you always wanted to be on Family Feud (without your family)? Do you have an opinion on autonomous vehicles? Survey says: Today’s your lucky day! Contestants will be selected from the audience to compete in Walker's version of the iconic game show. All survey questions will be related to autonomous vehicles. Remember, there are no wrong answers—just funny ones. Laugh and learn.

·    Identify the six levels of autonomy.
·    Compare the benefits and challenges associated with AVs.
·    Analyze potential timelines for AVs and their disruption of parking.

11:00 a.m. - 12:00 p.m.   

Is it Possible to Drive Better Revenue with Price? These Airports Say Yes!
Guy Barnes; Ryan MacLagan; Integrated Decisions and Systems, Inc. (IDeaS)

Pricing strategy and discounting for your online channel has never been so complex—or so full of potential. As airlines, hotels, and car rental have done for decades, airports are capitalizing on significant profit growth by applying demand-based dynamic pricing to parking. Learn from airports around the world that have made a change in their business by using technology to automate pricing decisions and drive better revenue.

·    Understand data and analytics tools that can be used to optimize pricing.
·    Analyze and evaluate opportunities to implement a revenue management strategy.
·    Compare airport experiences before and after technology was implemented.

Using Technology: A How-To Guide for Converting to a Virtual and Electronic Parking Environment
Doug Lape; Nancy Smith, CAPP; Mark Lariviere; University of North Carolina Charlotte

In an industry where parking technology is evolving more rapidly than many can wrap their minds around, how does one know what technologies to leverage and how they can truly benefit their organization? Attendees will travel behind the scenes to understand what it would take to operate in a virtual and electronic parking environment using virtual permits, electronic citations, and LPR, and if these types of technologies are the right fit for their organization.

·    Identify processes and technologies that make up a virtual and electronic parking system.
·    Identify key talking points that will help make a decision about whether the virtual/electronic environment is the right fit for an organization.
·    Identify steps needed to develop a formal and effective RFP for a virtual/electronic parking system.

Other Tracks: Build | Energize | Execute | Innovate | Move

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