Learning Labs

Learning Labs are designed to provide participants a better understanding of what technology is available and how to best implement in your operation and where the future of technology is heading. Persons conducting Learning Labs must be able to interactively engage the learners to promote conceptual understanding and hands-on functions to yield immediate feedback through discussion and activities. Attendees at the Learning Labs should have fun, engaging and highly effective presentations that have a focus on results.

Monday, June 10
1:15 p.m. - 2:15 p.m.
Session Title: The Role of the IoT in Smart Parking Technology	Location
Presented by: Jan Schulte, Cleverciti Systems As we look to the future, it is critical that any successful business operation or parking system plan well and harness the latest and best technology possible. Internet of Things (IoT) sensors are contributing toward making organizations more intelligent — especially in the parking industry. These sensors bring computing on the edge, AI-centric technology, and machine learning to streamline parking management for operators and drivers alike. In this presentation, you will learn the benefits of the IoT and how to implement technologies that use it to streamline parking and create efficiencies.	Learning Lab Hub 1

1:15 p.m. - 2:15 p.m.
Session Title: LED for Commercial and Industrial Properties	Location
Presented by: Danny Broadway, NetZero USA LED We will cover the latest technology and tools for utilizing LED to decrease cost and increase profit. We will discuss specific product solutions and energy reduction strategies. We will also learn how to utilize financial strategies to bring LED with no Capital outlay through resource relocation and deferred payment strategies.	Learning Lab Hub 2

2:30 p.m. - 3:30 p.m.
Session Title: Revenue Science: Demand-Based, Dynamic Pricing 101	Location
Presented by: Ryan MacLagan, IDeaS – a SAS Company Learn what it takes to become a revenue rock star and how true demand-based, dynamic pricing works. For parking organizations looking to crack the code of online pricing to grow revenue, this learning lab will uncover technology tools that use data analytics to automate optimal pricing decisions and enable you to harness the power of revenue science: · Take the challenge and test your skills. · Take away top tips on how to get started. · Learn how data science and automation can transform the way you manage your pricing decisions.	Learning Lab Hub 1

2:30 p.m. - 3:30 p.m.
Session Title: TBD	Location
Presented by:	Learning Lab Hub 2

Tuesday, June 11
1:45 p.m. - 2:45 p.m.
Session Title: Connected Vehicles: Mobility in the (not-so-distant) Future	Location
Presented by: Adam Kriegel, PayByPhone Technologies, Inc. The global leader in mobile parking payments presents an interactive Learning Lab about the future of our industry. At this event, PayByPhone will take you to the cutting edge of parking technology. PayByPhone was given a direct link to the future through its recent acquisition by Volkswagen, the world’s largest car manufacturer and a leading innovator in the mobility sphere. We’ll show you the future in the form of EV charging, 5G networks, autonomous vehicles, data security, and V2X communication. Come prepared to discuss your thoughts and predictions.	Learning Lab Hub 1
1:45 p.m. - 2:45 p.m.
Session Title: Business Intelligence: Why the need and what to do with it?	Location
Presented by: Greg Mason, TIBA Parking Systems Business Intelligence are two words used all over the PARCS market place. It’s the buzzword. But what is done with it? How is it leveraged for the real world operators and businesses? What are the issues with B.I. tools? How can all of this data be transformed in to Parking Intelligence for better customer service and profit? Extrapolation of historical data for making manual decisions is now well established in the market today, but connecting Parking Intelligence tools to PARCS systems is the next leap of the interconnected PARCS future.	Learning Lab Hub 2
3:00 p.m. - 4:00 p.m.
Session Title: How Data Is Affecting Operations and Asset Value	Location
Presented by: Steve Gresh; Patrick Ryan, LAZ Parking The future of parking isn’t just about stopping and parking; it’s about mobility and technology. Join key members of our technology and innovation team as they take an in-depth look at how data is affecting day-to-day parking operations.	Learning Lab Hub 1
3:00 p.m. - 4:00 p.m.
Session Title: Going Gateless	Location
Presented by: Michael Hamilton, T2 Systems Do your students, faculty, and staff experience long wait times when trying to both park and leave? Does congestion in your facilities affect traffic flow on surrounding streets? Have you considered going gateless? Gateless systems provide many key benefits to your parking operation from reducing delays at entry and exit points, enhancing the parker experience to lessening impact on the environment. In this session, we will discuss the benefits of going gate free and the range of gateless solutions available.	Learning Lab Hub 2

Wednesday, June 12
12:30 p.m.- 1:30 p.m.
Session Title: Commercial Insights & Increasing Financial Performance by Parking Smart	Location
Presented by: David Onorato, CAPP, Pittsburgh Parking Authority; Mike Bourre, gtechna Parking smart not only refers to adopting the right technology to achieve your business goals, it means planning for the future of your city, citizens and your department. Too little, too late can have significant implications that impact your city's financial performance, services to citizens and your job as a parking professional. At this session, you will learn how Pittsburgh turned a potentially critical situation into one of the greatest success stories in North America.	Learning Lab Hub 1
12:30 p.m.- 1:30 p.m.
Session Title: How Cloud-based Technology Feeds the Mobility Ecosystem
Presented by: Jordan Weiss, FlashParking As urbanization increases, a byproduct many cities are seeing is the sharp increase in urban congestion from consumers traveling into the central business district to the steady increase in miles driven by TNC companies, like Uber and Lyft. This congestion is leading to greater pollution and a general decline in health and safety. How can parking play a role in combating these trends? Cloud-based parking technology and real-time data from parking are becoming a critical component in easing urban congestion. Understanding real-time capacity and market elasticity can help asset owners and parking operators maximize yield while serving the greater good by helping ease urban congestion. Join FlashPakring to learn how.	Learning Lab Hub 2